Posts Tagged ‘certified six sigma black belt’

How Six Sigma Can Help With Marketing

Monday, August 17th, 2009

Marketing is a process. Six Sigma is an approach for achieving process excellence. It will help you improve the marketing process by providing tools & techniques for identifying what the marketing process is, including suppliers, inputs, process steps, outputs, and customers. Six Sigma helps you understand the need to determine who owns the process and helps the process owner determine how to improve it. It provides a framework for improving all aspects of this process. It does much more as well. I recommend you enroll and take a week to look around the training site. If it looks like a good value to you, stay in the course and become a Certified Six Sigma Black Belt or Green Belt.

The converse is also true, marketing can help Six Sigma. Both marketing and Six Sigma focus on customers. Marketing is a management discipline dedicated to understanding customer demands, how to design products meet them, and how to let potential customers know what’s available. In Six Sigma training for Black Belts and Green Belts we teach a number of tools that are borrowed directly from marketing, such as the analytic hierarchical process, quality function deployment and Pugh matrices. Master Blacks use conjoint analysis, a quasi-designed experiment approach to measuring customer importance weights. Design for Six Sigma is all about integrating the design process across marketing, engineering, and production to better meet implicit and explicit customer demands.

Beyond the technical tools, when Six Sigma or Lean Six Sigma is well done it begins with understanding what customers are solving for, then helping them achieve their goals by improving the processes you use to provide them with service. This is truly an integration of marketing and Six Sigma.

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A Change Agent’s Most Important Personal Attribute

Thursday, July 30th, 2009

Today I received a call from a person interested in becoming a Certified Six Sigma Black Belt. Of course, we value him as a customer and he will learn a great deal if he decides to enroll in our Six Sigma training. Among the things he’ll learn are both “hard skills” involving statistics and data analysis techniques, and “soft skills” such as conflict management, team dynamics, and stakeholder analysis. Still, I have my doubts about his chances of becoming a successful Six Sigma Black Belt. He has what I call a “Can’t Do” personality. This is the diametric opposite of the Can Do person. This type of individual looks for reasons why a particular thing can’t be done. How about a project in the sales department? No way, sales people won’t go for it, sales isn’t a process anyway, management won’t let us touch the sales area, etc. etc. etc.

Successful change agents are invariably Can Do people. To be sure they spend a lot of time planning to avoid obstacles, but when they encounter the inevitable obstacle, they don’t shrink from the challenge. They found ways over, under, around, or through the obstacle. They are not to be stopped. They are relentless pursuers of change.

I once had the opportunity to work with a major aerospace client to study the success factors for their Six Sigma Black Belts. We reviewed the histories of a number of Black Belts who had success levels that varied from poor to excellent. After coming up with a list of the factors that seemed to have an impact on success we went through an exercise to determine the importance weights. Using the Analytic Hierarchical Process (AHP) the Six Sigma Champion, Master Black Belts, and me came up with the weights shown in Figure 1.

Figure 1-Black Belt Success Factor Weights

Figure 1-Black Belt Success Factor Weights

The weights are, of course, subjective and only approximate. You may feel free to modify them if you feel strongly that they’re incorrect. Better yet, you may want to identify your own set of criteria and weights. The important thing is to determine the criteria and then develop a method of evaluating candidates on each criterion. The sum of the candidate’s criterion score times the criterion weight will give you an overall numerical assessment that can be useful in sorting out those candidates with high potential from those less likely to succeed as Black Belts. Of course, the numerical assessment is not the only input into the selection decision, but it is a very useful one.

You may be surprised to see the low weight given to math skills. The rationale is that Black Belts will receive 200 hours of training, much of it focused on the practical application of statistical techniques using computer software and requiring very little actual mathematics. Software automates the analysis, making math skills less necessary. The mathematical theory underlying a technique is not discussed beyond the level necessary to help the Black Belt properly apply the tool. Black Belts who need help with a particular tool have access to Master Black Belts, other Black Belts, consultants, professors, and a wealth of other resources. Most statistical techniques used in Six Sigma are relatively straightforward and often graphical; spotting obvious errors is usually not too difficult for trained Black Belts. Projects seldom fail due to a lack of mathematical expertise. In contrast, the Black Belt will often have to rely on his or her own abilities to deal with the obstacles to change they will inevitably encounter. Failure to overcome the obstacle will often spell failure of the entire project.

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Resources for Six Sigma


Introduction to Six Sigma
Six Sigma Projects
Six Sigma Tools
Six Sigma Statistics
Six Sigma Videos (Requires QuickTime)
Leading Six Sigma
Healthcare Quality
Process Excellence Podcasts
Other Useful Links
Good books on Six Sigma and other topics

What is Six Sigma?

By Thomas Pyzdek, Author of The Six Sigma Handbook

For Motorola, the originator of Six Sigma, the answer to the question "Why Six Sigma?" was simple: survival. Motorola came to Six Sigma because it was being consistently beaten in the competitive marketplace by foreign firms that were able to produce higher quality products at a lower cost. When a Japanese firm took over a Motorola factory that manufactured Quasar television sets in the United States in the 1970s, they promptly set about making drastic changes in the way the factory operated. Under Japanese management, the factory was soon producing TV sets with 1/20th the number of defects they had produced under Motorola management. They did this using the same workforce, technology, and designs, making it clear that the problem was Motorola's management. Eventually, even Motorola's own executives had to admit "our quality stinks." Read More...