Comments on: How Six Sigma Can Help With Marketing http://www.sixsigmatraining.org/introduction-to-six-sigma/how-six-sigma-can-help-with-marketing.html?source=rss Lean Six Sigma Training and Information Mon, 16 Aug 2010 19:21:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: dikedrummond http://www.sixsigmatraining.org/introduction-to-six-sigma/how-six-sigma-can-help-with-marketing.html/comment-page-1#comment-175 dikedrummond Wed, 23 Sep 2009 18:54:16 +0000 http://www.sixsigmatraining.org/?p=2031#comment-175 Hi Thomas, In my book ... marketing is a key skill of all successful process improvement professionals providing we agree on the definition. Here is my definition of marketing ... the process of enrolling an individual or organization in the benefits of a given product/service in such a way that they take action to obtain the product/service. With LEAN / Six Sigma such marketing extends up and down the org chart from the BB Master BB. You enroll the leadership in the benefits to the organization of Process Improvement (Market "Up" the org chart) You enroll the front line teams in the benefits to them of the improved process (market "Down" the org chart). However, sadly the skill of Marketing falls into the category of "People Skills" and is not taught in most LEAN /Six Sigma trainings. Whenever I hear someone is challenged to establish a LEAN / Six Sigma "Culture" ... I believe the person is describing a Marketing Failure ... pure and simple. My two cents. Dike Dike Drummond MD CPC http://www.superteams.com Hi Thomas,
In my book … marketing is a key skill of all successful process improvement professionals providing we agree on the definition.

Here is my definition of marketing …
the process of enrolling an individual or organization in the benefits of a given product/service in such a way that they take action to obtain the product/service.

With LEAN / Six Sigma such marketing extends up and down the org chart from the BB Master BB.

You enroll the leadership in the benefits to the organization of Process Improvement (Market “Up” the org chart)

You enroll the front line teams in the benefits to them of the improved process (market “Down” the org chart).

However, sadly the skill of Marketing falls into the category of “People Skills” and is not taught in most LEAN /Six Sigma trainings.

Whenever I hear someone is challenged to establish a LEAN / Six Sigma “Culture” … I believe the person is describing a Marketing Failure … pure and simple.

My two cents.

Dike
Dike Drummond MD CPC
http://www.superteams.com

]]> By: Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad http://www.sixsigmatraining.org/introduction-to-six-sigma/how-six-sigma-can-help-with-marketing.html/comment-page-1#comment-155 Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad Sun, 30 Aug 2009 12:03:41 +0000 http://www.sixsigmatraining.org/?p=2031#comment-155 [...] How Six Sigma Can Help With Marketing « Pyzdek Institute [...] [...] How Six Sigma Can Help With Marketing « Pyzdek Institute [...]

]]> By: Six Sigma Blogs » Blog Archive » Six Sigma http://www.sixsigmatraining.org/introduction-to-six-sigma/how-six-sigma-can-help-with-marketing.html/comment-page-1#comment-152 Six Sigma Blogs » Blog Archive » Six Sigma Tue, 25 Aug 2009 17:34:45 +0000 http://www.sixsigmatraining.org/?p=2031#comment-152 [...] How Six Sigma Can Help With Marketing « Pyzdek Institute [...] [...] How Six Sigma Can Help With Marketing « Pyzdek Institute [...]

]]> By: Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad http://www.sixsigmatraining.org/introduction-to-six-sigma/how-six-sigma-can-help-with-marketing.html/comment-page-1#comment-143 Six Sigma Blogs » Blog Archive » Six Sigma - Not Just a Fad Wed, 19 Aug 2009 20:02:00 +0000 http://www.sixsigmatraining.org/?p=2031#comment-143 [...] How Six Sigma Can Help With Marketing [...] [...] How Six Sigma Can Help With Marketing [...]

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